The Power of Public Relations

On September 30, we discussed Edward Burnays and how he was the first person to use Freud’s theories how to manipulate the masses and link it to mass goods. He is the reason for propaganda today. He created a new mentality of needs vs. desires.  He linked products to emotional desires and feelings which made people want to buy them. He is responsible for first making cigarettes socially acceptable by one single action. His creation of propaganda helped defined public relations. What started out as convincing the people we were entering the war for peace to save Germany, has evolved into the manipulation of the masses to the poisoning of the mind and encouraging people to satisfy their inner selfish desires.

-Michelle Stacey

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