Using the Media to Your Advantage

The media can have a very big impact on us as a society, but at the same time, we can use the media to our advantage. Often times, it can be used as a gateway to solving serious problems.

There are a number of ways that the media can be used to our advantage. One way you could use the media to your advantage would be to and as an influence when trying to solve public issues.

How often can you call up some type of authority figure and demand a change for some injustice? Usually, they will just tell you they will contact someone else and call you back just to be off the phone with you. After some time waiting for a call back, usually no actions towards solving the problem occur.

We can use the media to shed light on issues such as this, and use the power of the media to solve situations. If we perhaps let the local media know about the injustice, we are not only giving a possibly good story to the media, but also providing a persuasive edge to getting the problem resolved.

Though the goal might not be assessed for a period of time, attracting the media to the situation will offer a better chance of attaining a resolution. Also, setting the injustice itself into the eye of the public is a very effective way to use the media to one’s advantage. 

It’s only right that we as citizens should be able to use the media as a tool. Our constant exposure and asphyxiation with the media can very often be a hard subject to deal with on a daily basis.

I do however, think that if we abuse this resource, that it will end up much like the boy who cried wolf. It’s a very powerful resource, and despite the usefulness it may bring, we should use it sparingly and only in certain instances where an injustice can only be solved through higher methods of persuasion.  

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